The subscription economy is starting to grow. Lots of people want to buy their items as a monthly subscription. But, with this comes the possibility of tampering, counterfeiting, and other problems.
It’s crucial to have tamper-proof packaging for subscriptions, especially health and safety items. It also prevents fraud too, and will keep many high-end subscription items safe from the counterfeits that will impact the trust of a brand.
The Best Anti-Tamper Solutions
Void seals are a good one. These are seals that you cannot replace. Once broken, you got to redo all of this. if the seal has been messed with, then that means that someone got into it. sure, it could be an animal, but it still means it was tampered with.
There’s also breakaway tape too. this is tape that breaks away, and is unable to be put on after it’s been broken. Works similar to the seals in terms of conveyance.
Finally, you have RFID tracking, which is where you have the RFID chip track the item. If there's any chance of it being tampered with, the tracker can prevent it, and also ensure that it there’s indication of this when it happens.
Designing Packaging for Integrity
You want to make sure that you have the packaging that shows you care about tampering and don’t want it to happen.
What that means is, don’t be afraid to offer visible protection. Sure, you might worry that this looks wrong, or maybe is inappropriate, but you know what’s worse? Companies with consumers that don’t trust you because there's zero precautions. Again, visible protection will build trust overall, helping to show integrity and wellness too in a lot of cases.
Balancing Aesthetics and Security
You want to balance your aesthetics and security, where you make it protective without looking industrial. So yews, have it showing, but don’t try to make this look like some kind of visible protection that’s there. making this protective without making it look like you’re protecting a bomb is something that companies need to use.
So, how to do this, is to show that there are seals there. show that there's tape. But, don’t let it detract from the unboxing experience. with the industrial tape, have inside the branded tape. Keep the branding to just the logo or maybe the name. don’t be afraid to include branded elements, but keep the packaging tamper-proof, as much as you can.
The Best Practices for These Items
Overall, you want to incorporate a seal on this, but don’t make it everything. meal kits for example, will have a film, containing all of the items. That way, when you break it off, you know it’s been left undisturbed, but ready to be used.
Vitamins are another one. You see those seals on the packaging when you open them. That's a good example of protectiveness without detracting from the item.
Cosmetics are another. Having cosmetics that stand out and shine are good, but also make sure that you have a seal wrapped around whether it’s a transparent seal or something that’s stronger, it will show to others that the packaging is protected, improving the experience.
With subscription products, having a packaging that protects is good, but a packaging that’s also protective against tampering is even better. Consider these methods, and then see for yourself the resounding benefits that come with this type of packaging, and what this means to you not only as an industry and professional, but also for the future of your company as well, and what it means at the end of the day.
