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Packaging, like fashion, sees changes in the form of yearly trends. However, these trends are not just about visuals. With every changing trend, materials, package shape, and packaging methods change. While 2020 has been a year of uncertainty for most businesses and industries around the globe, packaging and its design have grown and evolved.

In this article, we will discuss some future packaging trends that will be more evident in 2021 and possibly beyond.

Data-backed packaging

Using a bit of data to make a statement can help you earn a reputation in your industry. A few data-backed packaging trends are worth mentioning in this regard.

• Fonts: Branding has become as crucial as ensuring the safety of your product. One of the most essential elements used in the branding of your product is the font family you use. Three font families that will be prevalent in the branded packaging are Times New Romans, Montserrat, and Lato.
• The way you place text on the outer packaging also dictates how you go with the package designing process. Text elements to include here are the company’s website, ‘Follow Us”, brand slogan, and a form of gratitude.
• You can add other shapes and elements to the outer packaging design. These elements could include social media icons and other signs that tell about your brand.
• Brands have to assure their consumers of their sustainable approach during manufacturing and packaging. That is why it is necessary to add sustainability logos to packaging designs.

Packaging design and sustainability

Thinking about sustainable packaging usually portrays the use of cutting-edge materials technology in most minds. Although the concept of sustainable packaging prevailed more than ever in 2020, it was not about materials. It was rather about the packaging lifecycle. Many brands started using sustainable packaging options by using certified recyclable packaging materials and those too in little amounts.

Patterns and continuity

Most brands have started using some form of patterns as the core of their packaging designs. This trend is expected to continue even further. The best thing about this approach is the availability of online tools that allow brands to create patterns and designs that resonate with their marketing strategies. The reason patterns are amazing is that they can give a feeling of a completely different texture. This way, you can turn your cardboard to look something entirely different.

Imperfectly perfect

When we think about design perfection, we usually recall symmetrical shapes and patterns. The new packaging trends have moved away from such regular shapes and inched closer to the use of raw, rough, and rugged designs. However, professional brands remain successful in creating a balance in those irregular shapes too. The purpose of using imperfection in design is to invoke the feeling of simplicity, purity, and emotions.

Branded unboxing experience

We all know about branding and its ability to showcase your business to the outside world through labels and designs. It is a process of using designs, patterns, logos, and messages on packages, websites, and social channels to let others know about your business.

You can use all these elements to create an unboxing experience. The right way to do it is to use these designs, patterns, and branding elements on different layers of product packaging to make the unboxing experience interesting.

Modern packaging designs are the mature ones as they tend to keep aesthetics, functionality, and sustainability intact.