How Packaging in Transit Becomes a Mobile Billboard for Your Micro-Brand

Packaging doesn’t need to have some fancy campaign where you spend thousands of dollars promoting on websites.

You just have to make something that catches the eye of the customer. Many customers, whether they’re driving, waiting in line, or even talking with friends, see eye-catching prints and designs every single day, especially on bags and boxes. These are their own unique marketing campaigns that will showcase to other customers the importance of such boxes.

It's a form of guerilla advertising, used to impact and improve the overall packaging experience, and truly make it shine in its own way.

High Traffic Zones for And Spaces 

It’s important to tackle and hit high-traffic areas with a guerilla campaign, because if you’re just advertising to quiet areas, there won’t be any major changes. 

Airports are one example of such items, because with airports, you’re able to hit a large number of customers from all over the place. 

Post offices are another. With this, you’re able to craft a fun postal experience that generates excitement. 

Coworking drop points are another. If you know that a lot of business professionals hang out there, then consider using this. 

Designing for In-Transit Impressions 

With this type of packaging, you’re not designing for a static experience. you want something that will leave a quick, meaningful impression. 

Logos are your first place to start. A large logo states so much, especially when building some experiences for customers that they will like.

Hashtags are another. Having a hashtag can be something that a customer will be able to look up and get interested in. It bolsters intrigue and excitement for all of this.

QR interactions is another. A QR code that they can scan to learn more is a good one to also look into as well. 

Shipping Supplies for User-Generated Content 

When doing these types of packaging incentives, consider shipping supplies as well that will push for user-generated content. The push for such content builds awareness, excitement, and gets customers more integrated and intrigued in your design.

Packaging contests are one example of this. Having a packaging contest means that you’ll have items that are ready to be shown off and paraded to others. Again, it sparks more and more content, and more and more excitement as well.

Photo-ready deliveries is another. These are deliveries that offer a photo, and might be used to help expand your reach. Making the presentation good from the moment it leaves to the moment it gets to the customer is not only a good idea, but it can also be recommended when building the ideal packaging experience for what’s to come. 

So, when you’re considering the packaging in motion and other aspects, you want to look at the packaging that your brand puts forth, and unique features too. 

Targeting Analytics 

You want to look at the traffic analytics to see what the success for your branding campaign is. 

For example, having a tracking of how many visited your website, or showed interest in your packaging is a good place to start. Also, look as well at how many times your items have been shown to others, or how many scanned the QR code.

This will tell you how many have shown some genuine interest, even if mild, in the item that you’re selling. When building such guerilla marketing campaigns, building a way for transit to showcase your items is not only a good thing to try right now, but also might be the secret to your success, not only for the brand but your expansion overall.